Beauty Industry

Kinder Beauty Launches Vegan Facial Serums

The brand teamed up with USA-based beauty formulators and manufacturers to develop clean, effective serums that are accessible to all.

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By: Charlie Sternberg

Associate Editor

Kinder Beauty, co-founded by celebrities Daniella Monet and Evanna Lynch, has debuted its first vegan skincare line with the release of three facial serums:
 

  • Hello Sunshine (Vitamin C)
  • Be Kind, Rewind (Bakuchiol)
  • Dew-Gooder (Hyaluronic Acid
 
Known for its cruelty-free subscription boxes, Kinder Beauty Box and KND by Kinder Beauty, the brand teamed up with leading USA-based beauty formulators and manufacturers to develop clean, effective serums that are accessible to all.
 
“We are so excited to introduce this new product line to the Kinder Beauty brand. Cruelty-free beauty should be available to everyone and we’re really glad to be playing a part in making quality products with clean ingredients accessible to everyone,” said Daniella Monet.

About The Products

Kinder Beauty aims to disrupt the clean skincare industry with luxury, science-backed formulations that include Vitamin C, Bakuchiol, and Hyaluronic Acid + Niacinamide at a fraction of the price point of competitors.
 
Designed to address common skincare concerns, Hello Sunshine, 15% Vitamin C serum, brightens uneven skin tones, invigorates the skin’s natural collagen production, and protects skin against environmental aggressors like harsh UV rays and air pollution.
 
Be Kind, Rewind 1% Bakuchiol serum, provides a natural, gentler alternative to retinol and smooths the appearance of fine lines and wrinkles while giving collagen and elastin production a much-needed boost by promoting cellular turnover.
 
The final step, Dew-Gooder, 2% Hyaluronic Acid serum with 10% Niacinamide, deeply hydrates skin, leaving a dewy hue and improves the skin’s barrier function. Together, the trio is the perfect skincare starter kit for everyday use.
 
“Since launching Kinder Beauty in 2019, probably the question I’ve been asked the most by customers is: ‘When are you going to launch your own products?’ I’ve always said we would when the time is right—when we were able to launch the best possible products at prices that are kinder to your wallet. That time is now and I can’t wait for our customers to experience these serums, which we’ve put our heart and soul into developing,” commented Andrew Bernstein, Co-Founder & CEO of Kinder Beauty.
 
The serum launch is the first of many for the brand in 2023, as it continues to expand its Made by Kinder line with a variety of specialty beauty and wellness products.

Availability

All serums are available exclusively at Kinder Beauty’s website. In addition, 5% of proceeds from each serum purchased will be donated directly to animal charities in an effort to end animal cruelty and provide immediate support to animals in need of rescue.

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